Digital Writing
A Guide to Writing for Social Media and the Web
Digital Writing (2022), Broadview Press
“Digital Writing will open a lot of eyes to the subtle arts of persuasion employed at every turn of the average person’s daily digital life, arming them with the resource to be more intentional in their participation and more sophisticated in their response.”
— Andrew McLuhan,
The McLuhan Institute
Digital Writing
For writers, teachers of writing, and anyone interested in digital and social media careers or those who want to learn more about facing the ethical issues related to the use of contemporary digital technologies
“In Digital Writing, I bring my experience as a professional digital marketer… with a rhetorical and ethical framework from the ancient Greeks, the philosophy of technology, and digital media theory to help us better understand how these advertisements persuade us not only to buy certain products, but also to vote certain ways and think certain thoughts. I also offer guidance for the aspiring advertising and communications professional who would like to wield these technologies ethically and effectively.”
— Dr. Dan Lawrence